Jul 4, 2010

Home Sweet Playstation Home

The Playstation Home is the place where PS3 gamers can meet up and chat, but turns out it does a little more than create a place for gamers to socialize. According to PlayStation Home director Jack Buser, Sony’s online virtual world has become a profitable part of the company’s PS3 empire. Particularly, PS Home purchable items like avatar clothing and other merchandise are becoming a way of life for many PS3 gamers.

“The proof is in the pudding," said Jack Buser. "With numbers like we have, it goes without saying that Home has been a huge success for our company, something that we have been very proud of." Home boasts 14 million users (people who have downloaded the client and logged in at least once), an average user session of 70 minutes, 100 games, 50 virtual Home spaces, and 85 percent rate of returning users logged on at any time

To further encourage Home activity among hardcore gamers, Buser says the company will pursue a strategy called “Total Game Integration,” where users can unlock in-game objects by doing things in Home and vice versa.

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